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Selected Screen — 404 Error Page

Selected Screen — HR/ADMIN VIEW

Selected Screen — Redeem Perk

Selected Screen — Employee Home

Journey Maps

The journey map was put together in an Excel spreadsheet. Click below to view.

🔗 Brava User Journey Maps

HR/Admin USER FLOWS

Buy Points

Gift Points

Automate Points Gifting

Employee USER FLOWS

Redeem a Perk

Watch a Health & Wellness Video

What’s Next

Mobile app: Currently web-only; mobile will boost accessibility.
Perk rating system: Let employees rate perks to improve catalog.
Team-wide rewards: Allow managers to gift points to team members, not just HR team.
Analytics V2: Granular data on usage by department, perk type, etc.

Learnings & Reflections

0 to 1 means continuous trade-offs. I had to balance product idealism with business realities (e.g. limited perk catalog early on).

Point systems must feel tangible. Showing Naira equivalents made the platform more trustworthy and reduced confusion.

Small admin wins = high impact. Time-saving features like points automation based on employee level made HR teams willing to adopt.

Outcomes (Post-Launch MVP)

We launched a closed beta with 3 Nigerian companies in Q4 2025 (avg. company size: 40 employees). The key results in the first 30 days were:

80% employee activation rate.
64% of employees redeemed at least 1 perk.

Designing Brava from the Ground Up

We split the build into two UX tracks: HR Portal & Employee Experience.

HR Portal Highlights:

Perk Point Management: Admins set point budgets per employee (monthly).
Auto-Distribution: Points sent automatically on chosen day.
Dashboard: Snapshot of usage, redemption rate, and unused points
Employee Upload: CSV import.

Employee Perks Experience:

Clean Wallet UI: Shows current points and Naira equivalent.
Perk Store: Browse perks by category (Food, Ride, Data, Wellness).
Instant Redemption: Confirm with one tap, get voucher by email.

Defining MVP Scope

After synthesizing research, I collaborated with the PO to define the MVP experience:

For HR/Admins:

Assign monthly perk points.
Upload users via CSV.
Dashboard for monitoring engagement + budget.

For Employees:

See monthly point balance.
Browse available perks (transport, food, data bundles, etc.).
Redeem perks instantly, with real-time confirmation.
“Perks Expiring Soon” alerts.

Research & Insights

We conducted foundational user research with two key audiences:

1. HR & Admin Teams, who:

Want low-effort, transparent tools for reward distribution.
Prefer recurring, automated reward cycles (e.g. monthly stipend).

2. Employees, who:

Hate vague points systems not linked to real value.
Want to get discounts on food, transport, and lifestyle perks.
Get frustrated by complex redemption or long delays.

Core insight:

Employees only use perks they understand.
HR only commits to perks they can measure.

My Role

As the sole designer, I handled the end-to-end design process from strategy to handoff. My responsibilities included:

Product visioning with the product owner
User research (HR + employees)
Information architecture and flow design
UI design, prototyping, and dev handoff
MVP testing and iteration plans

THE CHALLENGE

Can we create a simple, effective employee rewards system that boosts engagement and retention without creating extra admin work for HR teams?

BACKGROUND

In Nigeria and many emerging markets, companies often struggle to retain and motivate employees beyond basic salary.

Custom perks platforms and enterprise HR tools are often too expensive or complex for small and mid-size businesses.

The opportunity? Build a lightweight, flexible platform for HR teams to reward employees with redeemable points for real-life perks like Uber discounts, shopping vouchers, and more.